Advance Copy

Welcome to Advance Copy, a space for independent thinkers in fashion. The project documents conversations with designers, retailers and entrepreneurs, sharing thought-provoking ideas, courageous decisions and experiences to inspire different approaches to fashion.

Welcome to Advance Copy, a space for independent thinkers in fashion. The project documents conversations with designers, retailers and entrepreneurs, sharing thought-provoking ideas, courageous decisions and experiences to inspire different approaches to fashion.

My work with Advance Copy includes consulting brands and retailers on research and strategy projects anchored in values and philosophies. Collaborating with like-minded individuals to advance activities of quality independent fashion with inherent brand values. Projects include brand-building, ideas workshops and community events.


Natalia Corre
natalia@advance-copy.com

About

Bjork Concept Store: Revival Of Contemporary Thinking in Florence

"I sensed a kind of pride in opening the boutique in my city, where I thought something like this was lacking: a store with a contemporary aesthetic and a general interest in what’s going on in the world." – Filippo Anzalone, Bjork Concept Store

Store Culture, Florence

OMA Palermo Atlas: Applying Architectural Thinking to Fashion

"Stores will need to become accumulators of brand image, somewhere for customers to understand the aura of a brand." – Giulio Margheri, OMA

Design, Rotterdam

Staying Focused With PLYS Knitwear

Winner of Samsung Fashion Design Fund, Joon Lee, explains how 8-bit video games and frustration with newness led him to create PLYS, a unisex knitwear label

Brand Philosophy, Berlin

P.A.M. (Perks And Mini) on Growing a Hybrid Fashion Business

"If we’re serious about sustainability then we should start thinking about the benefits of being in a group as well as the purpose and meaning of why we make stuff. You don’t have to be a single person with an idea for the entire universe." – Misha Hollenbach, P.A.M (Perks and Mini)

Brand Philosophy, Paris

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